We were delighted to collaborate with WOWBii Interactive, a visionary force reshaping unified communications in Africa. WOWBii's mission to empower African businesses with cutting-edge interactive technology resonated with our commitment to delivering digital experiences that drive impact. We were tasked with creating a website that embodies WOWBii's innovative spirit and showcases their unique technological solutions.

Strengthening The WOWBii Brand Perception

One of the problems with the old WOWBii website was the visual identity - it was non-existent🥲. We had to propose creating a visual identity redesign or a new style guide and assets to give the new website a bit of life.

Although this was completely outside the scope of work, it was necessary as we couldn't work with the assets provided by the management. The product images were also not a good representation for a 'wow' product like WOWBii's WOWBudd™.

Visual & Brand Experience

We highlighted a few brand assets to be worked on including the WOWBii logo, colours, and the product photography of the flagship product - The WOWBudd™

After convincing the stakeholders on the importance of the brand refresh, we redesigned the WOWBii logo and updated the brand colours just for the purpose of the website. The complete visual identity project is still ongoing - we will share a different case study on how we are reimagining the WOWBii brand through design.

3D Visualization

We created a realistic visual representation of the WOWBudd™ in different perspectives. We also modelled a few office spaces and classrooms where the WOWBudd™ is used. Some of the images were used on the core pages of the website.

Website Content Design

Our goal for the WOWBii website was to give it a very attractive look with the spotlight on the company's product. We also wanted to make it easy for visitors to find details about the company and her product with less scroll. We achieved this through a mega-menu.

The mega-menu features the product and its solutions, the company details, and contact section. All the links in the mega-menu allows easy access to all the core pages of the new website.

Website Technology

To achieve WOWBii's goals, we carefully selected a powerful technology stack:

• NextJS: This React framework provided the foundation for a lightning-fast and search-engine-optimized website, ensuring a superior user experience.
• Tailwind CSS: Tailwind's utility-first approach enabled rapid development and flexible styling, allowing us to meticulously craft WOWBii's brand aesthetic.
• TypeScript: Integrating TypeScript ensured a robust and maintainable codebase, promoting efficiency and scalability.

Key benefits of the tech stack we chose

• Development speed: This tech stack empowered our team to deliver a complex website within a tight timeline of one month.
• Best practices: Our adherence to modern web development standards resulted in a website with optimal performance and accessibility.
• Seamless deployment: NextJS streamlined the deployment process, allowing for quick, effortless launches and updates.
• Ecosystem: The active communities surrounding Next.js and Tailwind CSS provided ongoing support and resources for efficient problem-solving.

Content Management System (CMS)

We integrated the project with Sanity CMS, a powerful headless CMS, to streamline WOWBii's content management experience.

Key benefits of Sanity:

• Ease of Use: Sanity's intuitive interface empowered the WOWBii team to easily update and manage website content without extensive technical knowledge.
• Extensibility: The flexible nature of Sanity CMS enabled us to create tailored content structures that perfectly align with WOWBii's specific needs.
• Great Community: Sanity's active community offers ample resources and support for ongoing development and troubleshooting.
• Developer experience: The structured format of Sanity CMS, paired with its well-documented API, resulted in a seamless developer experience, enhancing productivity.

Conclusion

Collaborating with WOWBii Interactive on their website redesign was an absolute pleasure. By leveraging the combined power of Next.js, Sanity CMS, Tailwind CSS, and TypeScript, we delivered a website that:

• Showcases WOWBii's innovation and commitment to African businesses.
• Provides a seamless user experience across all devices.
• Empowers the WOWBii team with easy content management.

At TSC Design Studio, we are committed to utilising cutting-edge technologies that enable our clients to achieve their digital goals. The success of WOWBii's website is a testament to our capabilities, and we are honoured to have played a role in WOWBii's ongoing digital transformation.

For partnerships and collaborations, shoot us an email at ‘hello@tscdesign.co’ or TALK TO US now.