Verbal Identity
Creating a verbal identity for your brand is of utmost importance; much like your logo, it functions as the distinctive tone and voice linked to your brand. We define the core messaging style, desired tone, and the precise selection of words to be consistently used for your brand.
Brand Design: Verbal Identity
Brand Naming
Selecting a brand name is an aspect of the brand identity development that we find particularly enjoyable. We recognize the significant impact a distinctive and memorable brand name can have on shaping perception. We delve into the world of keywords closely linked to your brand, fusing them creatively to generate potential brand names. This process often involves several iterations to ensure the perfect fit.
Brand Tone
We develop a brand tone or voice that speaks to the specific group of people your brand wants to reach. A relatable tone that sounds human and communicates your products and/or services in a natural manner, one that fits the personality of your audience.
Copywriting
Copywriting plays a crucial role in conveying information about your services or products. It is shaped by your brand's tone to ensure a unified and consistent message. Your selected brand tone is our guiding light while we create engaging copies that strike a chord with your audience across various marketing platforms.
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